Buy Sell - all editions

Established for over 25 years, the BUY SELL series of titles offers advertisers a unique group of products which enjoy immense local popularity and an enviable reputation for delivering response. Total weekly free distribution of the titles is a huge 179,000 across five editions. All editions are produced in an easy to use A4 format.

Individual distribution figures for each of the Buy Sell editions are broken down as follows: —

• Flintshire has a distribution figure of more than 34,000 every week
• East Cheshire has a distribution figure of more than 30,000 every week
• Mid Cheshire distributes more than 40,000 copies every week
• South Cheshire distributes more than 35,000 copies every week
• And finally Wrexham has a distribution figure of more than 40,000 every week

The total monthly readership penetration figure for all Buy Sell titles is 55 percent with an average time spent reading of 20 minutes.

The Buy Sell titles are published Tuesday to Saturday and include the following sections:-

• Cars/Commercials, which has print and trade motors advertising
• Home Services Guide, which has an A-Z guide of trade professionals
• Leisure Guide, which has holidays and what’s on the region
• Situations Vacant, which has all the latest jobs from around the area
• Trade retail
• Agriculture, which includes gardening, livestock and pets advertising and
• Bargains, which lists thousands of articles for sale and wanted.

The readership profile is broken down by gender, age and socio-economic profile.

• 48 percent of readers are male
  52 percent of readers are female
• 36 percent of readers are 15 to 34 years old
  37 percent of readers are 35 to 54 years old
  28 percent of readers are 55 or older
• 39 percent of readers are ABC1s
  61 percent of readers are C2DEs

We can now compare this to the population profile, again broken down by gender, age and socio-economic profile.

• 49 percent of people in the coverage area are male
  51 percent of people in the coverage area are female
• 34 percent of people in the coverage area are 15 to 34 years old
  35 percent of people in the coverage area are 35 to 54 years old
  32 percent of people in the coverage area are 55 or older
• 44 percent of people in the coverage area are ABC1s
  56 percent of people in the coverage area are C2DEs

Some of the areas we cover are —
Chester, Tarporley, Winsford, Northwich, Crewe, Congleton, Macclesfield, Frodsham, Mold, Wrexham, Llangollen, Oswestry and Whitchurch.

Useful addresses

Mechanical Information

Here are a few useful guidelines that will help in the successful reproduction of your ad.

• Always use a URN to identify your advert, contact the Advertising Sales Department if not known.
• Colour files must be CMYK - not Pantone or RGB.
• Electronic artwork must have the fonts embedded and have a file format of either EPS or PDF.
• We accept the following disk formats: Floppy, Zip (100mb), Jazz (1Gb) & CD.
• ADS or Adfast are the preferred method of transmission, though ISDN is available by prior arrangement.
• Electronic Artwork Reception (E.A.R):
  • Copy supplied via ISDN/ADS: (01244) 322538
  • Copy supplied via email: EAR@Cheshirenews.co.uk
  • Copy supplied via Adfast www.adfast.co.uk
    AD DOC.. DX20004 Chester 1.
• All electronic advertising copy should be sent to:
  Chester Chronicle & Associated Newspapers Ltd,
  Chronicle House,
  Commonhall Street,
  Chester CH1 2AA.

Page And Column Widths

• 1 column 31.5mm
• 2 column 66.5mm
• 2½ column 85.08mm
• 3 column 101.5mm
• 4 column 136.5mm
• 5 column 171.5mm